Viva Air Colombia: Content Marketing

viva air large image

Client Profile

Viva Air Colombia, a low-cost Colombian airline and the third-largest airline in Colombia, sought to attract U.S. travelers, specifically targeting Miami-based residents, to visit Colombia and book flights with Viva Air Colombia.

Challenge | Kathleen O'Leary Digital Marketing
  • Research and develop a digital content marketing plan for Cúcuta, Colombia, a destination city of Vivia Air.
  • Create content to be featured on Viva Air’s website.
  • Implement SEO best practices.
Solution | Kathleen O'Leary Digital Marketing
  • Identify primary persona: “Culturally Curious”.
  • Detailed destination, industry, and keyword research.
  • Reached out to 30+ local museums, hotels, restaurants, and bloggers to collaborate.
Results | Kathleen O'Leary Digital Marketing
  • 44-week content calendar was created organized by type, topic, keywords, and medium.
  • 6 infographics & 12 blog posts were created (see below!)
  • Content topics included: eat, drink, do, events, travel, and stay.
  • Schema.org structured markup created for all content.
Tools | Kathleen O'Leary Digital Marketing
  • Google Trends
  • Tableau
  • Microsoft Excel
  • Canva

Award

Awarded grand prize from pool of 25 applicants to visit Colombia and present to senior Viva Air marketing executives at Viva Air’s headquarters in Rionegro.

Blog Post: Viva Air’s Guide to Cúcuta’s Art Scene

Featured on Blog.VivaAir.com

Infographic: Viva Air’s Cúcuta Travel Tips

5. Viva Air's Cucuta Travel Tips Infographic

Infographic: Viva Air’s Top 10 Annual Events in Cúcuta

6. Viva Air's Top 10 Annual Events in Cucuta Infographic

Blog Post: Guide to Cúcuta From a Local

Featured on Blog.VivaAir.com

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