The Lovely Little Label: Web Design Review

Client Profile

The Lovely Little Label is an Irish e-commerce store selling on-trend bridal accessories including robes, umbrellas, shoes, hair pieces, and more.

Use best practice website design principals and usability heuristics to critically assess the website of The Lovely Little Label.

Review of client profile, technical considerations, accessibility, design, appearance, navigation, content, and e-commerce was conducted.
Three best practice websites were highlighted.

Recommendations for The Lovely Little Label include:
- Eliminate disrupting pop-ups.
- Improve categorization of the menu titles.
- De-clutter product descriptions.
- Ensure every image, link, button has an alt tag attribute to improve accessibility.
- Improving page load speed by deferring off-screen images and compacting image sizes.

Google PageSpeeds Insights
GTMetrix
Moz
SEMRush
SimilarWeb
Screaming Frog
PowerMapper
Usability Hub
Microsoft Excel

The Lovely Little Label Website Review