Bygge Bo: Conversion Rate Optimization

Bygge Bo Conversion Rate Optimization (CRO) | Kathleen O'Leary Digital Marketing

Client Profile

Bygge Bo is an e-commerce Irish baby concept store, with a bricks and mortar location in Navan, Co. Meath, Ireland. Bygge Bo specializes in high-quality, exclusive brands across strollers, car seats, nursery furniture, and other baby essentials and gifts.

Challenge | Kathleen O'Leary Digital Marketing
  • Optimize online customer path to conversion to increase sales for Bygge Bo.
Solution | Kathleen O'Leary Digital Marketing
  • Install Hotjar tracking code onto website and capture data over 1 month period.
  • Conduct a 5 second test.
  • Define goals and events to track in Google Analytics and GTM.
  • Conduct manual audit of website pages.
  • Analyze Hotjar heatmaps & recordings.
Results | Kathleen O'Leary Digital Marketing
  • Guidance provided to client for improved page design and structure for more optimal conversion path.
  • Suggestions of A/B testing to conduct using Google Otimize.
  • Implementation of recommendations on Personal Shopping page.
Tools | Kathleen O'Leary Digital Marketing
  • Hotjar
  • Usability Hub
  • Shopify
  • Google Analytics
  • Microsoft Excel

Personal Shopping Page: Hotjar Analysis & Manual Audit

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Personal Shopping Page: Before & After

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