The Lovely Little Label: Web Design Review

The Lovely Little Label Web Design Expert Review | Kathleen O'Leary Digital Marketing

Client Profile

The Lovely Little Label is an Irish e-commerce store selling on-trend bridal accessories including robes, umbrellas, shoes, hair pieces, and more.

Challenge | Kathleen O'Leary Digital Marketing
  • Use best practice website design principals and usability heuristics to critically assess the website of The Lovely Little Label.
Solution | Kathleen O'Leary Digital Marketing
  • Review of client profile, technical considerations, accessibility, design, appearance, navigation, content, and e-commerce was conducted.
  • Three best practice websites were highlighted.
Results | Kathleen O'Leary Digital Marketing
  • Recommendations for The Lovely Little Label include:
    • Eliminate disrupting pop-ups.
    • Improve categorization of the menu titles.
    • De-clutter product descriptions.
    • Ensure every image, link, button has an alt tag attribute to improve accessibility.
    • Improving page load speed by deferring off-screen images and compacting image sizes.
Tools | Kathleen O'Leary Digital Marketing
  • Google PageSpeeds Insights
  • GTMetrix
  • Moz
  • SEMRush
  • SimilarWeb
  • Screaming Frog
  • PowerMapper
  • Usability Hub
  • Microsoft Excel

The Lovely Little Label Website Review

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